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To begin this article, I want to point out that I am not involved in any MLM programs. I am only speaking from a consumers point of view.
This is important as I will not be cramming multi-level marketing down your throat and people who are already involved in multi-level
marketing will appreciate the opinion of the general public.

A couple of days ago, while reading through my daily mail, I came across a multi-level program called United Dental Plan of America. The
package made everything about the program sound great and wonderful. The program had me ready to send in my payment along with
my application. The only reason that I did not was because it was a MLM (multi-level marketing) plan!

What's wrong with MLM programs? There are lots of people who stay away from any program that is multi-level. Personally, it is not that I
dislike them. It is just that I lack the deep down enthusiasm that's needed for the long term in a MLM environment. Besides, I did not really
want to sell their plan to other mail order dealers. Honestly, I just wanted to purchase their product.

There are many individuals who are like this. My mom likes to buy stuff from Avon because she likes the products that they sell. At the
age of 82 my mom has no interest in having parties at her home or running around town representing the company to try and earn a car.

So why don't MLM businesses advertise their product and have less emphasis on recruiting their downline? In fact, I never see
advertising for products - just the invitation to join someone's downline. It's because most MLM organizations are set up with "money"
being the deriving force in their business. The more people that a representative can recruit, and the more people that they get to
purchase marketing materials, the more money it is possible for them to make. While this is not true for all MLM companies, it is true for
the vast majority of them.

If you have been in mail order long enough, then you certainly have received announcements in the mail that offer free tickets to a
seminar. The announcement will tell you how they can set you up with you own business. Have you ever attended one? Well let me tell
you - the speaker is trained to motivate and push their audience. Most people are hit with such a convincing sales pitch that they almost
run each other over buying the starter kit for $499 at the end of the meeting. One they get home, they almost always want to shoot
themselves in the foot for buying something that has not really put them in business. It is really sad for the average person who only
wants to make honest money with a business of their own.

Wouldn't it seem logical if someone put together a catalog of products that other people could purchase WITHOUT joining into a MLM
program? In fact, they could generate some sales for their products instead. What holds them back from doing so? It is the fact that the
organization wants people to sell the $499 package today because the $9.99 order for the product itself doesn't make them any money.

You must understand that I am not talking about every single MLM company out there. Watkins, NuSkin, Nutrition for Life, Golden Pride
and some others have products that you can purchase without joining their MLM plan. The only problem is that you rarely see any ads
for this type of purchase. Instead, the ads that you see are headlined with statements such as "Make big money with me and increase
your income" or "Earn a new car within the next 24 hours."

Back in the 1950s, if you picked up a mail order magazine, you would find real products that you could order from real people. If you
wanted a saw blade for your saw, you would send in your check and order one. You did not have to join someone's downline in order to
sell saw blades to others. These days, if you want a blade for your saw, you have wither wade through so much hype and bull that you
may never find one. Instead, you just rely on one of your local department stores.

See people - money is being lost in the regular world of mail order simply because there are no real ads being run for real products. If
you pick up a mail order tabloid today, you will see exactly what I am talking about. Why in the heck is everyone selling everyone else's
stuff? What happened to our individual creativity? Most of the answer lies in the fact that so much hype is being pushed on the general
public it is ridiculous. Think about it, there are people on television telling you that you can make millions of dollars just by running tiny
little classified ads. They will show you scenes of people relaxing on their yachts and making huge bank deposits. Society makes the mail
order business world look like something easy, carefree and non-tiring! If things were so simple, most mail order dealers would succeed
in their business instead of the real fact that most mail order dealers fail. Honestly, most who fail do so because they think that it is going
to be a cat walk - which it is not!

But perhaps, if I purchased a real product and loved it so much I might be enthused enough to join the MLM concept later on down the
road. Wouldn't the ultimate goal of building a downline be accomplished also while at the same time selling the product?